RAMAKRISHNAN, R.; PILLAI, S. Customer lifetime value in the digital age—a conceptual review. BOHR International Journal of Advances in Management Research, [S. l.], v. 5, n. 1, p. 49–57, 2026. DOI: 10.54646/bijamr.2026.47. Disponível em: https://journals.bohrpub.com/index.php/bijamr/article/view/1038. Acesso em: 22 jul. 2026.