KUMAR SHETTY, H. Impact of social media marketing on consumer behavior: A comparative study of traditional marketing channels and digital platforms. BOHR International Journal of Advances in Management Research, [S. l.], v. 3, n. 1, p. 6–11, 2024. DOI: 10.54646/bijamr.2024.31. Disponível em: https://journals.bohrpub.com/index.php/bijamr/article/view/673. Acesso em: 23 nov. 2024.