https://journals.bohrpub.com/index.php/bijamr/issue/feedBOHR International Journal of Advances in Management Research2026-03-23T10:37:49+00:00Jayanthi Roselineditor@bohrpub.comOpen Journal Systems<p><strong>BOHR International Journal of Advances in Management Research (BIJAMR)</strong> is an open access peer-reviewed journal that publishes articles which contribute new results in all the areas of Advances in Management Research. Authors are solicited to contribute to the journal by submitting articles that illustrate research results, projects, surveying works and industrial experiences that describe significant advances in this area.</p> <p> </p>https://journals.bohrpub.com/index.php/bijamr/article/view/965Effect of brand perception and product quality on customer loyalty in the Indian apparel industry2026-03-23T07:34:47+00:00Aabha Singhviaabha.singhvi@gmail.comPratyusha Acharjeeaabha.singhvi@gmail.com<p>This study explores the relationship between brand perception, product quality, and customer loyalty in the Indian apparel sector, focusing on Raymond—a premium men’s fashion brand. A survey of 250 Raymond customers was conducted using non-probability convenience sampling. The results suggest that brand trust, product quality, and perceived value are key drivers of repeat purchases. Emotional connection and personalized marketing further enhance customer loyalty. Regression and descriptive analysis reveal a significant positive influence of brand perception and product quality on repurchase behavior. This study offers practical implications for brand managers and contributes to the understanding of consumer loyalty dynamics.</p>2026-01-09T00:00:00+00:00Copyright (c) 2026 Aabha Singhvi, Pratyusha Acharjeehttps://journals.bohrpub.com/index.php/bijamr/article/view/967Attitude of customers towards the Facebook page-based business; analysis of the prospect of F-commerce in Bangladesh2026-03-23T10:37:49+00:00Samira- Binte-Saifsamiraoct194@yahoo.com<p>This research aims to examine how Facebook has a significant impact on online businesses. The study aims to describe the plots of Facebook page-based businesses in Bangladesh (BD), given their noticeable engagement. The author tries to investigate the prospects and challenges of Facebook-based business in BD. This research also discusses the factors that are favorable for Facebook page-based businesses and have a positive impact on this online business. Business skill, work-life balance, funding, payment method, educational background, social impact, usefulness, passion, ease of operation, and barriers were identified and analyzed in this study. In this research, the author applies the Technology Acceptance Model (TAM), regression analysis, and the Chi-square test to prove the hypothesis. This study found that the prospect of F-commerce is very prominent in BD, and TAM plays a very significant role in the development and acceptance of Facebook page-based business in this country.</p>2026-01-27T00:00:00+00:00Copyright (c) 2026 Samira- Binte-Saif