BOHR International Journal of Advances in Management Research

Effect of brand perception and product quality on customer loyalty in the Indian apparel industry

2026-03-23T07:34:47+00:00

This study explores the relationship between brand perception, product quality, and customer loyalty in the Indian apparel sector, focusing on Raymond—a premium men’s fashion brand. A survey of 250 Raymond customers was conducted using non-probability convenience sampling. The results suggest that brand trust, product quality, and perceived value are key drivers of repeat purchases. Emotional connection and personalized marketing further enhance customer loyalty. Regression and descriptive analysis reveal a significant positive influence of brand perception and product quality on repurchase behavior. This study offers practical implications for brand managers and contributes to the understanding of consumer loyalty dynamics.

Attitude of customers towards the Facebook page-based business; analysis of the prospect of F-commerce in Bangladesh

2026-03-23T10:37:49+00:00

This research aims to examine how Facebook has a significant impact on online businesses. The study aims to describe the plots of Facebook page-based businesses in Bangladesh (BD), given their noticeable engagement. The author tries to investigate the prospects and challenges of Facebook-based business in BD. This research also discusses the factors that are favorable for Facebook page-based businesses and have a positive impact on this online business. Business skill, work-life balance, funding, payment method, educational background, social impact, usefulness, passion, ease of operation, and barriers were identified and analyzed in this study. In this research, the author applies the Technology Acceptance Model (TAM), regression analysis, and the Chi-square test to prove the hypothesis. This study found that the prospect of F-commerce is very prominent in BD, and TAM plays a very significant role in the development and acceptance of Facebook page-based business in this country.

Impact of Pradhan Mantri Fasal Bima Yojana - a comparative study

2026-04-17T10:58:36+00:00

The Pradhan Mantri Fasal Bima Yojana (PMFBY), introduced in 2016, represents a major policy intervention by the Government of India to enhance agricultural risk management by providing comprehensive crop insurance coverage against yield losses arising from natural calamities, pests, and diseases. This study evaluates the performance of PMFBY across Kharif and Rabi seasons and undertakes a comparative assessment with its predecessor schemes, namely the National Agricultural Insurance Scheme (NAIS) and the Modified National Agricultural Insurance Scheme (MNAIS). Relying on secondary data spanning five agricultural years from 2018 to 2022, the analysis examines trends in coverage, farmer participation, and scheme effectiveness. The findings indicate that PMFBY has significantly expanded insurance coverage across diverse crop categories, including food crops, oilseeds, and horticultural crops, through the provision of subsidized premium rates, thereby strengthening farmers’ financial resilience. Seasonal analysis reveals a consistently higher level of farmer participation during the Kharif season compared to the Rabi season, reflecting greater risk exposure during the monsoon-dependent cropping cycle. Furthermore, comparative results demonstrate that PMFBY outperforms NAIS and MNAIS in terms of outreach, adoption, and risk mitigation capacity. The study concludes that PMFBY has emerged as the most effective crop insurance framework in India, contributing substantially to income stabilization and reinforcing institutional mechanisms for agricultural risk management.

The effect of value congruence on employees’ performance at Khomas Directorate of Education in Windhoek, Namibia

2026-05-04T09:47:02+00:00

The study examined the impact of value congruence on employees’ performance at the Khomas Directorate of Education in Windhoek, Namibia. It used a quantitative research approach to assess the relationship between value congruence and service delivery, job satisfaction, motivation, emotional intelligence (EI), and teamwork. The study used a correlational research design, which examines the relationship between value congruence and employee performance without manipulating variables. The study used descriptive statistics, regression analysis, and Statistical Package for the Social Sciences (SPSS) version 29 software to analyze data. A chi-squared test was used to examine the relationship between value congruence and employees’ performance, with a significance level of 0.05. The results were presented in graphs and tables. The results showed no significant relationship between value congruence and service delivery. However, it found a significant relationship between value congruence and job satisfaction, leading to higher performance and customer satisfaction. The study also revealed a significant relationship between value congruence and employees’ EI, influenced by positive organizational values. The findings suggest that organizations should recognize and respect employees’ values, use appropriate leadership, promote teamwork and collaboration, uphold ethical and motivational values, and provide further training to management on employee evaluation.