BOHR International Journal of Advances in Management Research

An investigation into the impact of digitalization in the SME’s development in Namibia: a systematic literature review

Nikodemus Angula — Tue, 27 Feb 2024 00:00:00 +0000

The study sought to determine how digitalization has affected the growth of SME’s in Namibia. Using secondary data, the study examined how digitization has affected the growth of SMEs in Namibia and around the world. To ascertain whether technologies are used in businesses in Namibia and elsewhere, a survey of pertinent literature on digitalization in the development of SMEs was done. Numerous SMEs in Namibia face challenges such as increased rivalry and an inability to adapt to rapidly shifting market demand, technological development, and capacity restrictions brought on by knowledge, innovation, and creativity. According to the present survey, SMEs in Namibia should begin utilizing digitalization because it offers insights that help them better understand their clients and gauge the effectiveness of marketing initiatives. This is especially helpful for small businesses with constrained marketing budgets

Impact of social media marketing on consumer behavior: A comparative study of traditional marketing channels and digital platforms

Harshith Kumar Shetty — Tue, 21 May 2024 00:00:00 +0000

Today’s businesses are using social media marketing as a powerful method. It would help businesses to achieve their marketing goals in an effective way. It is possible by leveraging the power of various social media channels. Social Media Marketing utilizes social media platforms like Facebook, Instagram, WhatsApp, and Snapchat to advertise products and services. The main aim of social media marketing is to connect with existing customers and reach new customers. In social media marketing a number of strategies are involved. This comparative study examines the impact of social media marketing on consumer behaviour in comparison to traditional marketing channels. Through the analysis of data from both digital and traditional channels, the study highlights the significant impact of social media marketing on consumer behaviour. Digital platforms offer more benefits like interactive communication and customized content, which contribute to increased consumer engagement. The results of our study demonstrate the significance of utilizing social media marketing to enhance consumer engagement and satisfaction, presenting valuable insights to marketers in the current digital environment. A well-structured questionnaire was used to collect responses from 100 respondents in the Dakshina Kannada District of Karnataka State in this study. Our research revealed that customers are more inclined toward social media marketing than traditional marketing.

Operations management of cooperatives’ information and communications technology in Nueva Vizcaya

Emerson G. Ramos, Claire Reginalde — Thu, 26 Sep 2024 00:00:00 +0000

This study evaluated the impact of information and communications technology (ICT) on the operations management of cooperatives in Nueva Vizcaya. By evaluating the respondents’ profiles and cooperatives’ profiles, and their relationship to ICT infrastructure and ICT access, the researcher would recommend ICT strategies to improve the operations of the cooperatives. The concept of the study was drawn from the modernization theory, and ICT access in terms of skills, literacy, and attitude toward technology. This study used a descriptive design to determine the respondents’ profiles and the cooperatives’ profile. In addition, the descriptive design was also used to determine the level of ICT access of the cooperative personnel and the extent of ICT infrastructure of the cooperatives. Moreover, this study used the correlational research design to determine the significant relationship between the profile of the personnel and the level of ICT access, the profile of the cooperative, and the extent of ICT infrastructure of the cooperatives. To assess the relationships between variables, two correlation coefficients were employed: Pearson’s correlation coefficient and Spearman’s rank correlation coefficient. The study revealed that cooperatives had a “moderate” extent of utilization of ICT infrastructure. Utilization was higher in systems configuration and Internet connectivity compared to organization and management and information technology strategy, while cooperative personnel had the necessary technology skills and literacy to effectively utilize ICT tools and applications in their work. Also, cooperative personnel demonstrated a great extent of positive attitudes toward ICT utilization.