Liza Gashi’S emphasis on ethics within the Kosovo government

Abstract

This article describes ethical dimensions within the work of Ms. Liza Gashi, Deputy Minister of the Kosovo Ministryof Foreign Affairs and Diaspora. This includes a specific focus on nation branding and issues having to do withdiaspora diplomacy. The Public Relations Society of America’s Public Relations Code of Ethics and Baker andDavid (1) T.A.R.E.S. framework are two examples of such ethical aspects. It emphasizes being truthful, authentic,respectful, equitable, and socially responsible. Her functioning within the larger context of the foundations for theRepublic of Kosovo and its 2008 declaration of independence is described. The content analysis methodologycorresponds with the clarity of results.