Entrepreneurship Education Development Strategies to Increase Students’ Entrepreneurship Intentions in Bali

Abstract

This study aimed to identify strengths, weaknesses, opportunities, and threats (SWOT) of entrepreneur-ship education programs at universities in Bali. The identified results are used as the basis for formulating strategiesfor developing entrepreneurship education in order to be able to create more and more young entrepreneurs. Theapproach  used  in  this  research  is  SWOT  analysis  and  internal–external  matrix.  The  results  of  the  study  indicatethat  entrepreneurship  education  at  universities  in  Bali  has  been  going  well;  however,  there  are  still  obstacles  orthreats  faced  and  weaknesses  from  the  entrepreneurship  education  programs  that  have  been  running,  such  aslack  of  high  public  appreciation,  especially  parent’s  respect  toward  the  entrepreneurial  profession,  and  the  lackof awards obtained from universities. Based on the existing environmental conditions, in the future, the obstaclesand weaknesses of existing entrepreneurship education need to be improved by frequently conducting literacy onentrepreneurship  education  to  the  community  and  giving  higher  awards  to  students  who  succeed  in  becomingentrepreneurs.