Enhancing organizational value: a case study of Tesla’s operations and marketing strategies in the electric vehicle industry

Abstract

This article presents a comprehensive analysis of Tesla’s competitive position in the market and the evolution
of its tools and marketing strategy since its establishment in 2008. The study explores the external and internal
challenges currently faced by Tesla’s board. This paper is mainly classified into four sections: the Introduction
which covers the administration of facilities at Tesla; the branding technique and approach of Tesla; various
methodologies and analytical approaches, such as SWOC analysis, Pestle analysis, Porter’s Five Forces Theory
Four, and the four Ps of marketing strategies; and business models (the value proposition network of Tesla),
which are examined with relevant examples; and finally, Findings, Recommendations, and Conclusions, which
concludes this article. Based on the researchers’ perspective, this article highlights areas that Tesla should focus
on to enhance the brand’s value and address any existing flaws. By addressing these key aspects, Tesla can
potentially strengthen its position in the market and navigate challenges more effectively.