A Study on Consumer Satisfaction Toward Bykea e-Bike Services

Abstract

This study’s goal is to find out how satisfied customers are with Bykea. The current study employed aquantitative approach to examine user satisfaction with Bykea e-bike services. Questionnaires were used to gatherthe information. This study also tries to identify the crucial elements—such as age, gender, and different paymentmethods—that influence how consumers behave toward Bykea e-bike services. According to the study’s findings,the majority of customers are happy with Bykea’s e-bike services, but there are some drawbacks, including priceincreases and issues with the product’s design. If required, it will take a lot of work to keep Bykea’s e-bike customers.If the business can comprehend the customer’s desire and general perception, it can build a marketing plan. Theresults may thus be applied by marketers to create a marketing plan and increase the market share of Bykea bikeservices