Analyzing the guiding principles of AI ethics: A framing theory perspective on the communication of ethical considerations in artificial intelligence (AI)
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| Artificial intelligence |
| AI ethics |
| AI principles |
| framing theory |
| TRUST |
| AI framings |
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Abstract
Various organizations have created AI ethics standards and protocols in an era of rapidly expanding AI, all to ensure
ethical AI use for the benefit of society. However, the ethical issues raised by AI’s societal applications in the actual
world have generated scholarly debates. Through the prism of framing theory in media and communication, this
study examines AI ethics principles from three significant organizations: Microsoft, NIST, and the AI HLEG of the
European Commission. Institutional AI ethics communication must be closely examined in this rapidly changing
technical environment because of how institutions frame their AI principles.
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