A technology acceptance model-based analytics for YouTube content maker using personal technology acceptance index & probability theory

Abstract

The present research aims to achieve the following objectives: (i) to recognize the usefulness of YouTube content and (ii) to evaluate the social impact of YouTube content creation. In the current era, technology can accomplish various functions and services in an uncomplicated manner. The advancement of technology has made our lives easier and more comfortable, leading us to become entirely reliant on it. One of the remarkable innovations in technology is the YouTube content creation industry, which has emerged as a significant sector worldwide. This research aims to identify the major factors that influence the decision to create content on YouTube. The author employs the personal technology acceptance index and probability theory to describe the perceived usefulness, benefits, trust, safety, innovativeness, and social impact of YouTube content creation industry. The focus of this research is mainly on the benefits and unique features of YouTube content creation that make this industry more lucrative and attractive.