Analyzing customer relationship management through cash recycling machine of Islami Bank Bangladesh PLC using TAM

Abstract

A prosperous organization is characterized by its adoption to new technologies and novelty in services and products because business rivalry requires inventiveness. Customer Relationship Management (CRM) is a method/process that improves communication allying the organization as well as clients/purchasers. CRM information is used to develop ideal products as well as attaining functional customer information in order that customer requirement and demands can be met easily. Besides To support the success of Islami Bank Bangladesh PLC, this research will inspect a CRM system using cash recycling machine (crm) to be applied to IBB PLC through merging it into the Technology Acceptance Model (TAM). TAM is a type of replica that is capable of spelled out as well as realized for the purpose of influencing customers in the use of technology as an information system by using informational system variables. In this research the author showed that crm act as a strong tool of maintaining operational CRM of Islami Bank Bangladesh PLC.