Attitude of customers towards the Facebook page-based business; analysis of the prospect of F-commerce in Bangladesh

Abstract

This research aims to examine how Facebook has a significant impact on online businesses. The study aims to describe the plots of Facebook page-based businesses in Bangladesh (BD), given their noticeable engagement. The author tries to investigate the prospects and challenges of Facebook-based business in BD. This research also discusses the factors that are favorable for Facebook page-based businesses and have a positive impact on this online business. Business skill, work-life balance, funding, payment method, educational background, social impact, usefulness, passion, ease of operation, and barriers were identified and analyzed in this study. In this research, the author applies the Technology Acceptance Model (TAM), regression analysis, and the Chi-square test to prove the hypothesis. This study found that the prospect of F-commerce is very prominent in BD, and TAM plays a very significant role in the development and acceptance of Facebook page-based business in this country.